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Private equity firm Apex Capital has acquired a majority stake in Juanita’s Foods, a producer of authentic Mexican food products in the US.

Known for its strong roots in the Hispanic community, Juanita’s will continue to be partially owned and actively led by the founding De la Torre family.

The partnership aims to accelerate Juanita’s growth while preserving its heritage, ensuring continuity for employees and customers, and fostering innovation across its product portfolio.

Pedro Palma, managing partner at Apex Capital, said: “We are proud to partner with Juanita’s, a brand that deeply resonates with Hispanic consumers and aligns with our values. This investment is a strong fit with our strategy of nurturing heritage Hispanic brands with high growth potential, guided by a focus on operational excellence and sustainable value creation.”

Aron De la Torre, CEO of Juanita’s Foods, which was founded in 1946, added: “This partnership strengthens our commitment to expanding Juanita’s into new markets and categories. Our shared commitment at putting people at the centre and honouring our brand’s legacy will be key to our future success.”

Financial terms were not disclosed.

Top image: © Juanita's Foods