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Appletiser introduces Fruitiser
FoodBev Media

FoodBev Media

9 April 2008

Appletiser introduces Fruitiser

Appletiser has launched a new product to its UK portfolio. Fruitiser is introduced as 'flirtatious fun in a bottle' and is available in three flavours: Pomegranate & Raspberry, Mango & Mandarin, and Apple & Dragonfruit.

Free from preservatives, colourants and no added sugar, Fruitiser is an alternative to alcohol. Each bottle contains 100% fruit juice with a touch of sparkle, and officially counts as 'one of your 5-a-day', according to Appletiser.

“Like Appletiser and Peartiser, the Fruitiser range will be a stylish, adult alternative to alcohol, but will instead target a younger audience of women between the ages of 18-30," said Sally Marshall, Marketing Manager for the Appletiser brand portfolio.

Fruitiser is served up in a stylishly striking glass bottle in 275ml (MSSP 79p) and 750ml (MSSP £2.15) sizes, and is available from leading supermarket chains.

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