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US meat snack brand Archer has unveiled new meat stick flavours, in response to data from Numerator highlighting meat snacks as one of the fastest-growing snack categories in the US.

Made with 100% grass-fed beef and real, premium ingredients, the new flavours include:

Pepperoni Style Mini Beef Sticks, which offer a ‘perfect balance’ of savoury seasonings and the authentic taste of pepperoni, are available in a 24-count multipack bag, priced at $14.48 and available at Sam’s Club now until the end of June.

Beef Taco Mini Sticks, described as a ‘family friendly’ flavour that makes every day Taco Tuesday, are available in a 16-count multipack bag priced at $16.99.

Prime Rib Style Beef Sticks, offering the ‘gourmet flavour’ of prime rib packaged in snack format. The 1oz sticks are available as a ten-count multipack bag or sold individually, costing $17.99 per bag or £2.49 per single-serve stick.

Andrew Thomas, vice president of marketing at Archer, said: “With the meat stick category growing exponentially, Archer is doubling down on the segment with our new offerings in classic and family-friendly flavours and expanded retailer availability to meet surging consumer demand”.

“Our latest innovations give busy consumers and families even more convenient, high protein snacking options made with the real flavour ingredients they crave while providing the variety they need to keep their daily snack rotation fresh and exciting.”

Following a demand for high-protein snacks made with real ingredients and bold flavours, Archer has unveiled its three new flavours sold in convenient multipack formats across wider distribution areas, including Target, Walmart and other retailers, as well as additional packaging formats for its popular Classic Beef and Rosemary Turkey varieties.