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*No1 US tennis champion Andy Roddick has been signed by AriZona Beverage Company to represent the group’s new Hypotonic Performance Sports Drink – currently available in New York, Florida and Illinois. *
Aimed towards the athletic demographic and focusing on enhanced performance, the 20oz beverage has a lemon lime flavour and includes calcium, magnesium, potassium, amino acids, vitamins A and E.
Launching a new <1> to coincide with its fresh new look, AriZona claims this hypotonic drink increases the ability of cells to absorb fluids – resulting in less tiredness and improved response times.
“It’s exciting to be associated with a groundbreaking product such as Hypotonic Performance Sports Drink,” Roddick said.
“The AriZona Beverage Company has created a product that not only replenishes fluids lost during competition, but their technology has also created a product that works better than any other energy beverage on the market.”
