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Arla Foods Ingredients has unveiled new whey concepts for sports nutrition, demonstrating how the solutions can be used to create clear protein shakes. Flavoured to appeal to US markets in particular, Arla Foods Ingredients has unveiled three new concepts that can meet the specific needs of consumers in various segments. The company’s Go Premium clear shake targets performance nutrition consumers. Based on Lacprodan BLG-100 – a pure beta-lactoglobulin – the shake is packed with nutritional power and is 45% higher in leucine than other whey proteins, ideal for boosting muscle protein synthesis post-workout. Go Natural is made with Lacprodan ISO.WaterShake, a 100% whey protein isolate. The fruit-infused water shake is designed to create new opportunities for flavoured waters – its delicate flavours and clean texture work well for active nutrition consumers who want natural products that support healthy lifestyles without compromising on taste. Go Fresh is a thirst-quenching shake made with Lacprodan ClearShake, a 100% whey protein isolate. It provides a refreshing lemonade taste that makes it great for lifestyle nutrition consumers who aren’t specifically looking for a post-workout solution, but still want the benefits of whey. Troels Nørgaard Laursen, director for health and performance at Arla Foods Ingredients, said: “Today’s sports nutrition market is hugely diverse. While shakes are popular across the board, every consumer group has its own preferences – from the hardcore enthusiasts looking for premium ingredients and functionality, to “healthy lifestyle” consumers who prioritise taste and naturality. Fortunately, our range of high-quality whey ingredients is wide enough to meet every need, so no matter which segment brands are targeting, there’s a perfect ready-to-mix solution.”