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Asda has unveiled a new range of limited-edition cheese products designed to cater to evolving consumer flavour preferences.

With the rise of social media-driven trends, particularly the popularity of #CheeseTok, Asda aims to enhance its offerings for summer gatherings, barbecues and charcuterie boards.

As consumer interest in unique and premium cheese experiences grows, Asda's latest launches include the British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger.

The introduction of these products reflects a broader trend toward innovative flavour combinations that appeal to adventurous palates.

Market insights indicate that garlic-flavoured cheese is experiencing a surge in popularity, evidenced by a 2,000% increase in searches for Asda’s Garlic & Herb Cheese Blend following a viral social media post.

Matthew Forde, Asda’s product development manager for cheese, commented: “We decided to bring this limited-edition product into our cheese range because we know that Asda customers go absolutely wild for garlic”.

The new cheddar variant, priced at £2.50 for a 200g wedge, combines the richness of cheddar with the sweetness of roast garlic jam, aiming to entice consumers seeking bold flavours.

Additionally, Yorkshire Wensleydale with Mango & Ginger, priced at £1.99 for a 200g wedge, introduces a refreshing twist to traditional cheese offerings.

Forde noted that the combination of sweet mango and warming ginger complements the mild, crumbly texture of Wensleydale, providing a 'swavoury' experience that is expected to resonate with customers looking for summer-friendly cheese options.

“Think a sweet, fruity addition to your cheeseboard,” he added, highlighting the product's potential as a lighter alternative to festive cheese blends.

Earlier this summer, the retailer also launched a line of Cheese Burger Melts featuring trending flavour profiles such as Hot Honey and Scotch Bonnet Chili.

These products are designed to enhance the grilling experience, making them ideal for summer barbecues. The burger melts, priced at £2.00 for a 100g pack, cater to diverse consumer tastes and are positioned as a convenient way to add flavour to grilled meats.