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British retailer Asda has launched a pre-brûléed, frozen crème brûlée, in a UK ‘supermarket first’.

Made with premium ingredients including British double cream and Madagascan vanilla seeds, the pre-brûléed demerara sugar gives the dessert its characteristic crack when tapped. The dessert only needs thawing for five hours for a golden, crispy top.

Sarah Sharples, innovation manager at Asda, said: “We travel the globe tasting and seeking inspiration for new products. Retro desserts have been on the rise for a few years now, and none more so than the crème brûlée – gracing restaurant menus untouched and in its classic form. Our Extra Special Classic Crème Brûlée allows shoppers to recreate this experience at home – it’s a classic French dish, made easy!”

Adding to its appeal, the no-cook crème brûlée offers an energy-efficient, low maintenance choice, in line with Asda research that revealed that ovens are no longer the centre of the kitchen due to rising energy costs.

Jemma Copley, product development manager for frozen desserts at Asda, added: “Traditionally, all shop bought crème brûlées needed to be topped by the customer at home using a grill. The beauty of a frozen crème brûlée is that the product is held in a way which allows the pre-brûléed sugar layer to stay crisp, meaning the customer gets the crack each time with very minimal effort. It is a classic recipe using quality ingredients for the perfect pud.”

The Extra Special Classic Crème Brûlée is available to purchase at Asda stores now.

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