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Chance Clean Cider, the UK’s first standalone non-alcoholic cider brand, has launched creating an authentic craft cider to the low and no category.

Brewed in Worcestershire using 100% British apples, Chance delivers the depth, body and crispiness of a classic English cider at just 0.5% ABV.

Produced using traditional cider-making methods, Chance begins life as an 8.2A BV cider before being carefully liquored down to retain full flavour. The result: crisp apple flavour with citrus and pineapple notes, complemented by a subtle woody tone that mirrors the mouthfeel of full-strength cider.

The brand was created by John Logue, formerly of Lucky Saint and Crossip, who brings over 20 years’ experience across major drinks businesses. He founded Chance after noticing a gap in the low- and no-cider market. The UK cider category is worth £2bn, non-alcoholic options remain scarce, just one third of pubs stock a no-alcohol cider.

Logue said: “Cider drinkers have been left short-changed, despite the huge enthusiasm for low and no across the UK. By expanding alcohol free choices, we’re giving consumers and customers more options.”

Chance also aims to strengthen social inclusivity among mindful drinkers, providing an alcohol free cider that still feels part of the occasion.

The brand has attracted notable industry backing, with Gareth Bath, known for senior roles at companies such as BrewDog, joining as strategic advisor.

Chance is available now in packs of 12 330ml glass bottles at a range of independent retailers.