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Atelier Expressions, the premium lifestyle investment platform of TVS VENU, has agreed to acquire a majority stake in New Delhi-based luxury mithai producer Khoya, as it continues to expand its portfolio of premium artisanal food and lifestyle brands.
The transaction, which remains subject to customary closing conditions, is expected to be completed by the end of August 2026. Financial terms of the deal were not disclosed.
Founded in 2016 by Sid Mathur, Khoya has established itself as a premium confectionery brand by modernising traditional Indian mithai while preserving its cultural heritage. The company offers a portfolio spanning handcrafted mithai, chikki, mukhwas and savoury snacks, selling through its own digital channels and select retail outlets in Delhi.
Despite the change in ownership, founder Mathur will retain full operational responsibility for the business, supported by the existing management team.
The acquisition aligns with Atelier Expressions' strategy of investing in artisanal brands that combine strong cultural heritage with long-term growth potential. The platform seeks to support businesses in scaling while maintaining the authenticity and craftsmanship that underpin their identity.
Tara Venu, executive director of Atelier Expressions, said: "Sid has reimagined one of India's oldest culinary traditions for a new generation of consumers while staying true to what makes it special. That ability to respect tradition while building a contemporary brand is exactly what attracts us to businesses like Khoya."
Mathur said the partnership would support Khoya's next phase of growth by expanding its footprint across India and creating opportunities for new collaborations.
"This partnership with Atelier Expressions offers a tremendous opportunity to scale our presence across India, explore new collaborations and elevate Khoya to greater success," he said.
"Khoya was created from a belief that Indian mithai deserves the same care, creativity and attention to detail as the world's finest luxury food brands. As we considered the next chapter for Khoya, we wanted a partner who shares our belief in quality and long-term brand building."
Mathur developed the Khoya concept alongside food historians and academics to present a more contemporary interpretation of India's traditional confectionery. Before launching the business, he worked with India's Impresario Group, contributing to the development of restaurant brands including Smoke House Deli and Social, before founding food consultancy Secret Ingredient.
The deal also strengthens Atelier Expressions' growing portfolio of luxury heritage brands. Alongside Khoya, the platform owns French Limoges porcelain manufacturer J.L. Coquet, Dubai-based restaurant Khadak and London luxury motorcycle helmet brand Hedon.
Backed by TVS VENU, Atelier Expressions focuses on acquiring and developing premium brands that blend craftsmanship, cultural heritage and contemporary consumer appeal. The addition of Khoya reflects increasing investor interest in premium food businesses that are elevating traditional products for modern domestic and international markets, as demand grows for authentic, high-quality gifting and indulgence categories.