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Awake Chocolate is moving further into the functional snacking category with the launch of Awake Caffeinated Trail Mix, combining traditional trail mix ingredients with the brand’s caffeinated chocolate.

Available in Classic Crunch and Sweet & Salty varieties, the new product contains 80mg of caffeine per serving, roughly the equivalent to a small cup of coffee, and provides 5-6g of protein per serving.

The launch represents Awake’s biggest move outside the chocolate category to date, targeting consumers looking for convenient sources of energy throughout the day. The brand is positioning the product for occasions ranging from afternoon workday slumps and studying to hiking and road trips.

Speaking about the launch, the company said: “Trail mix has long been positioned as an energy snack, but Awake is adding a functional element to the category through its caffeinated chocolate.”

Awake Caffeinated Trail Mix is now available through Amazon, Kroger, the Fresh Market, Fresh Thyme, Compass Foodservice Dining, Canteen and Englefield Oil, with other launches scheduled for later in the year.

Single-serve sleeves start at $2.49, while multipacks start at $9.99, with pricing and availability varying by retailer.