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B&G Foods and Mars partner to launch Snickers Shakers seasoning blend
Rafaela Sousa

Rafaela Sousa

2 August 2022

B&G Foods and Mars partner to launch Snickers Shakers seasoning blend

B&G Foods has unveiled a Snickers Shakers seasoning blend, as part of its ongoing partnership with Mars Wrigley.

Snickers Shakers seasoning blend combines a blend of chocolate, peanut and caramel flavours to recreate the taste of Snickers. Michelle Deignan, senior brand director at Mars, said: "At Mars, we...have noticed the clear desire that has emerged among consumers to be able to add the flavours of their favourite confections to both sweet and savoury foods". "We're pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way with Snickers Shakers seasoning blend."

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