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B&G Foods has sold its Green Giant US frozen vegetable product line to Seneca Foods as part of an ongoing strategy to sharpen its focus on core brands.

Effective from yesterday (2 March 2026), the sale includes B&G’s frozen vegetable manufacturing operations in Yuma, Arizona.

The company will retain its frozen vegetable production facilities in Irapuato, Mexico, and has entered into a co-pack agreement with Seneca through which it will continue to produce certain Green Giant frozen products for the New York-headquartered food group.

Seneca Foods is a vertically integrated US-based food processor and distributor that specialises in a range of packaged fruit and vegetable products. The company partners with over 1,600 farms and employs more than 3,000 people across its 30 locations across North America.

B&G previously sold its Green Giant US shelf-stable vegetable product line to Seneca in November 2023, and the Le Sueur US shelf-stable vegetable product line to McCall Farms in August 2025. Most recently, it agreed to sell the Green Giant and Le Sieur frozen and shelf-stable vegetable product lines in Canada to Nortera Foods. The Canada deal is expected to close during Q2 2026, subject to regulatory approvals.

Casey Keller, president and CEO of B&G Foods, commented: “We believe that reuniting the Green Giant US frozen product line with the Green Giant US shelf-stable product line under the ownership of Seneca Foods, one of the largest processors of fruits and vegetables in the United States, is an important next step for the future of the Green Giant brand”.

Proceeds from this latest sale are expected to support the repayment of long-term debt and other general corporate purposes, such as the purchase of assets. The terms of the transaction were not disclosed.

Top image: © Green Giant