Premier Foods-owned Batchelors has expanded its portfolio with the introduction of plant-based pots.
Available in three flavours – Smoky Facon Mac ‘n’ Cheeze, Chick’n Curry and Rice, and Sweet Chilli Chick’n Noodles – the meat-free range caters to the growing demand for plant-based options in the ambient aisle.
Naomi Shooman, brand director for quick meals, snacks and soup at Premier Foods, said: “At a time when plant-based options are currently under-represented in ambient aisles – when compared to chilled and frozen – the new Batchelors range is designed to help fill this white space and help grow the meat-free opportunity for retailers.”
She added: “Plant-based innovation is key to unlocking sales and attracting new shoppers to the quick meals category, through our Meat-Free Pots we are recreating familiar flavours that people love, but with tasty alternatives to meat. The range is low in fat, containing no artificial preservatives and provide a source of protein. Quick and easy to prepare in just five minutes, the pots themselves are fully recyclable. The products, made to a vegan recipe, are ideal for busy shoppers looking for quick and easy meat-free options, without compromising on great taste.”
Batchelors meat-free pots are available in 65g packs, with an MRSP of £1.25.
© FoodBev Media Ltd 2021
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