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Ben’s Original, part of Mars, Incorporated, has unveiled a new range of microwaveable noodle meals aimed at tapping into rising demand for convenient, globally inspired dining options.
The new Street Food Noodles line marks the brand’s latest move to strengthen its position in the fast-growing ready meals category.
Launched in Canada, the range brings five internationally inspired noodle dishes to market, each designed to deliver bold flavours in just 90 seconds. The move builds on the brand’s broader strategy to shift from a rice-centric offering toward becoming a “centre-of-plate” meal solution provider.
The Ben’s Original Street Food Noodles range includes:
Chinese Stir Fry Noodles – a savoury, wok-style blend with vegetables
Korean Style BBQ Noodles – sweet, smoky flavours with mild heat
Spicy Indonesian Noodles – a hotter offering with aromatic spices
Thai Stir Fry Noodles – balanced sweet and savoury profile
Japanese Teriyaki Noodles – umami-rich with a hint of sweetness
Each SKU is packaged in a microwave-ready pouch and positioned as a quick solution for lunches, weeknight dinners and on-the-go consumption.
Derin Bello, general manager, Mars Food & Nutrition Canada, said: "With the success of our Ben’s Original™ Street Food ready meals, expanding into noodles was a natural next step, bringing exciting international flavours to Canadians in a format that’s ready in just 90 seconds.”
The new noodle range is now available across major grocery retailers in Canada, with additional distribution planned via e-commerce, including Amazon.
