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Beam debuts RTD containing ten fruits and vegetables
FoodBev Media

FoodBev Media

8 March 2024

Beam debuts RTD containing ten fruits and vegetables

US-based supplement brand Beam Be Amazing has unveiled a new patent-pending RTD, Greens On The Go. Each can of Greens On The Go – the result of two years of R&D – blends ten organic fruits and vegetables including cucumber juice, celery juice, broccoli, kale, spinach, orange, banana, papaya, shiitake mushrooms and Jerusalem artichoke. The cans are free from added sugars and are 25 calories per serving, containing antioxidants, electrolytes, essential vitamins, minerals and providing hydration support, as well as boosting immunity and gut health. Russell Saks, CEO of Beam Be Amazing, said: "Greens On The Go represents a bold leap forward for Beam Be Amazing, introducing a completely innovative category of RTD beverages that seamlessly blends convenience, wellness and unparalleled taste”. Last month, Beam announced it was partnering with Dole on a new powdered supplement, ‘Beam x Dole Super Greens,’ which features orange, peach and mango flavours infused with a blend of 35 fruits and vegetables per serving, along with prebiotic fibre, digestive enzymes, antioxidants, essential vitamins and minerals. The new RTDs will debut at Natural Products Expo West in Anaheim, California, US, from 14 March. The brand expects the cans to be available for purchase later this year.

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