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Dole Food Company has joined forces with clean supplement brand Beam Be Amazing to expand its presence in the health and wellness. The partnership kicks off with the launch of 'Beam x Dole Super Greens,' featuring orange, peach and mango flavours infused with a blend of 35 fruits and vegetables per serving, along with prebiotic fibre, digestive enzymes, antioxidants, essential vitamins and minerals. The new launch is free from artificial sweeteners or colours, and is non-GMO, gluten-free and soy-free. The blend comes in powder format and can be added to beverages or food. The NPD also contains Spectra, which Beam Be Amazing explains is a “clinically proven formula that helps increase antioxidants in your body, improve your immune system and improve overall cellular health”.

Elisabeth Morris, director for brand and licensing at Dole Food Company, added: “We are thrilled to partner with Beam to leverage Dole’s bold flavours and bring a taste of paradise to everyone in a new way! Beam’s focus on educating consumers aligns so well with our mission at Dole around nutritional education. We hope that this product will encourage more people on their health and wellness journey.” Russell Saks, CEO of Beam Be Amazing, said: “Since the inception of our Super Greens product, we have always thought Dole was a natural fit for a product collaboration. We couldn't be more excited to partner with a company that not only makes great products but shares our values and mission, as well.” Beam also forged a partnership with popular juice brand Sunny D, collaborating to create a nostalgic blend that offers consumers an all-encompassing wellness formula for their daily routines.