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Beam Suntory has expanded its Hornitos portfolio with the introduction of a new tequila seltzer flavour: pineapple.
With an ABV of 5%, the ready-to-drink offering contains 112 calories and is free from artificial sweeteners.
Made with Plata tequila, Hornitos Tequila Seltzer Pineapple features “an agave character with a distinct, fresh-cut pineapple taste and a hint of creamy sweetness”. The new variety joins lime and mango flavours in the Hornitos Tequila Seltzer range.
“The hard seltzer category has seen incredible growth, with sales making up greater than 50% of the US ready-to-drink (RTD) category, and the success of our first two flavours has proven that fans are interested in a tequila-based seltzer option that doesn't compromise on taste,” said Rashidi Hodari, managing director of tequila at Beam Suntory.
With an SRP of $11.99 per four-pack, the new tequila seltzer flavour is available across the US in 12oz cans.