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Bel Brands launches "culinary-inspired" Boursin products
Lauren Ford

Lauren Ford

24 February 2022

Bel Brands launches "culinary-inspired" Boursin products

Bel Brands USA is expanding its Boursin portfolio with two new "culinary-inspired" products, designed for everyday cooking. The new products – Boursin Bites Garlic & Fine Herbs and Boursin Cooking Cream Garlic & Fine Herbs – both feature the signature Boursin garlic and herb flavours. The Boursin Bites are bite-size cheese pieces and can be used for an additional flavour boost in "any salad or pasta dish". Boursin Cooking Cream is an "ultra-smooth" cream and can be used in soups, sauces and more. Jamee Pearlstein, brand director of Boursin, commented: "For years, Boursin Cheese has been a staple in kitchens across the country – featured as the centerpiece of a cheeseboard while entertaining and incorporated into home-cooked meals. But now, we're making it even simpler to elevate any dish. Through consumer feedback, shared recipes and social posts, we've seen the many ways our fans love to incorporate Boursin's unique taste and texture in their dishes and we're thrilled to introduce these two new offerings to make it easier than ever for them to add Boursin to their favourite recipes." The new releases will be available starting this month at major retailers nationwide across the US including Albertsons, ACME, Meijer, Hannaford for the suggested RRP's of $4.49 and $5.49.

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