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UK premium soft drinks producer Belvoir Farm is expanding its alcohol-free mocktail range with the launch of a ready-to-drink Hugo Spritz, as the brand looks to capitalise on the rapid growth of the no- and low-alcohol category ahead of the summer trading period.

The new SKU will roll out into Sainsbury's from 8 March and Waitrose & Partners from 19 April 2026, with a recommended retail price of £3.50 for a 750ml bottle.

Inspired by the classic elderflower and sparkling wine cocktail, Belvoir Farm’s alcohol-free version combines handpicked elderflowers from the company’s family farm with sparkling white grape juice, lemon juice, botanical extracts and garden mint. The drink is positioned as a premium, low-calorie sparkling serve made without artificial ingredients.

Charlotte Rogers, senior brand manager at Belvoir Farm, said: “The Hugo Spritz is fast becoming one of the UK’s most exciting drinks trends, and as the nation’s favourite mocktail brand, we set out to capture its crisp, refreshing character – without the alcohol.”

The launch strengthens Belvoir Farm’s position within the adult soft drinks and alcohol-free categories, offering retailers a new line designed to drive incremental sales during peak summer demand.

The Hugo Spritz joins the company’s existing mocktail portfolio, which includes flavours such as Lime & Yuzu Mojito, Peach Bellini and Raspberry Margarita.

Founded more than 40 years ago, the family-run drinks producer focuses on traditional production methods and natural ingredients. The business, which became a certified B Corp in 2025, has also set sustainability targets, including achieving net-zero carbon emissions by 2035 and generating more than half of its site energy from solar power by the end of 2025.