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Ben & Jerry’s is expanding beyond pints and into the handheld novelty space with the debut of its new Ice Cream Bars, rolling out to US retailers beginning January 2026.

The brand’s latest innovation delivers its signature chunks and swirls in an on-the-go format designed to tap into growing consumer demand for premium convenience desserts.

The new line will launch with five flavours, three of which mirror some of the brand’s best-selling classic –Cookie Dough, Chocolate Fudge Brownie and Strawberry Cheesecake, alongside two additional varieties, PB Pretzel and Caramel Blondie.

Each bar features Ben & Jerry’s ice cream packed with inclusions, then dipped in a chocolatey coating with embedded cookie pieces. Products will be sold in four-pack multipacks of 2.5 oz bars, with a suggested retail price of $5.99–$7.49. A single-serve Cookie Dough Ice Cream Bar will also release in convenience stores in spring 2026, priced at $3.99.

With its move into the bar format, Ben & Jerry’s joins the rising segment of premium indulgent novelties, a category that continues to benefit from consumers seeking portion-controlled treats and portable dessert options.

The company says the bars were “lovingly crafted,” aiming to offer fans the same sensory experience found in its pints, now in a format suited for snacking occasions and impulse purchases.

The new Ice Cream Bars will be available nationwide in early 2026 in frozen novelty sets and convenience channels.