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Ben & Jerry’s is expanding its packaged Sundaes range with three new flavours, as the company seeks to capitalise on growing at-home indulgence trends and premium ice cream demand.
The new offerings – Straw-Bae Shortcake, PB Blondie Bestie and Mocha Mood Pie – bring the total Sundaes portfolio to seven.
Each product includes layered ice cream with mix-ins and whipped toppings, designed to deliver a full-service sundae experience without the need for preparation at home.
Retail pricing is set between $4.99 and $6.49 per serving.
Flavour highlights:
Straw-Bae Shortcake combines sweet cream ice cream with shortcake cookies and strawberry swirls, topped with strawberry-swirled whipped topping and shortcake crumble.
The flavour leverages nostalgia and seasonal appeal, particularly around Valentine’s Day, while aligning with consumer demand for convenient, ready-to-eat desserts.
PB Blondie Bestie features peanut butter ice cream with blonde brownies and graham cracker swirls, topped with caramel-swirled whipped topping and mini peanut butter cups.
It targets adults seeking rich, indulgent flavour experiences and 'Instagrammable' textures that perform well in social media-driven snacking trends.
Mocha Mood Pie blends chocolate cold brew ice cream with chocolate cookies and swirls, topped with fudge-swirled whipped topping and fudge chips.
Coffee sourced from BLK & Bold adds lifestyle and ethical sourcing credentials, appealing to conscious consumers while tapping into the coffee-flavoured dessert trend.
The 2025 Sundaes launch was the top-selling new ice cream innovation in the US, and Ben & Jerry’s executives said the portfolio expansion reflects a strategy to drive incremental growth in the super-premium segment.
The ready-to-eat, layered Sundaes format addresses consumer preferences for convenience, indulgence and novelty, particularly during seasonal peaks.
As a Certified B Corp, Ben & Jerry’s continues to integrate responsible sourcing and ESG principles across its ingredient supply chain, aligning innovation with broader sustainability objectives.
