The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Ben & Jerry’s has unveiled its latest product innovation: the Cookie Dough Ice Cream Sandwich.
The new launch aims to meet the burgeoning demand for convenient snacking options, which is anticipated to expand by 6.7% over the next three years.
The new Cookie Dough Ice Cream Sandwich features a combination of Ben & Jerry’s iconic cookie dough flavour, renowned as the brand’s top-selling pint, enhanced with an indulgent twist.
Each sandwich consists of two soft cookies – infused with vanilla and cocoa swirls – encasing a generous portion of rich vanilla ice cream, studded with cookie dough chunks.
Lucy McManus, UK brand manager for Ben & Jerry’s, said: “We’re excited to introduce our Cookie Dough Ice Cream Sandwich, offering fans a new way to enjoy their favourite flavour".
She continued: "This product is designed for both at-home enjoyment and on-the-go indulgence, allowing consumers to experience cookie dough bliss in a convenient format”.
The Cookie Dough Ice Cream Sandwich is produced using Fairtrade Certified ingredients, including sugar, vanilla and cocoa, along with eggs sourced from free-range hens.
The product will be available in two formats: a four-pack (68ml x 4) with a suggested retail price of £5, and a single sandwich (120ml) priced at £2.50.
Distribution will commence in major UK retailers, including Asda and Morrisons, starting in January 2026.
