US better-for-you noodle brand Goodles has announced it has raised $13 million in a Series A funding round led by consumer investment farm L Catterton.
The brand – which launched in 2021 – is known for its modern line of nutrient-packed boxed mac and cheese and pasta products, in a range of “sophisticated flavours,” and now has more than 35,000 points of retail distribution across the US.
With the new Series A investment, the brand is bolstering its executive team and increasing its US production capacity to meet the surging consumer demand for their products.
Jen Zeszut, co-founder and CEO of Goodles, said: “We can’t outspend our deep-pocketed, big-brand competition. We have to be more authentic and more unexpected and go places they simply cannot. We are excited about this partnership with L Catterton – the best-of-the-best when it comes to scaling consumer brands. The influx of capital to keep up with demand, coupled with the ability of our extraordinarily creative and results-oriented team to produce unconventional and joyful executions, positions us perfectly for continued success.”
Gal Gadot, founding partner of Goodles, added: “The growth we’ve experienced is a testament to our loyal fans and consumers. I would never have imagined that my favourite meal as a child – mac and cheese – would become a business venture of my own. I am grateful that I can contribute to bringing joy to people’s dining room tables.”
L Catterton led the round, joined by existing investors: Springdale, Third Craft Partners, Willow Growth, Alumni Ventures, GingerBread Capital, IMG-Endeavor, Cosmic VC, and Electric Feel Ventures.
Jon Owsley, co-managing partner of L Catterton’s Growth Fund, commented: “Goodles is reimagining the category by delivering innovative, high-quality products that are just as delicious as they are nutritious. With its growing portfolio of unique flavours, the brand has quickly captivated consumers of all ages. We are thrilled to be leading the Company’s Series A raise.”
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