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Birds Eye is entering the chips market with its new Crispy Chips.

Crispy Chips combine the crispiness of French fries with the classic appeal of straight-cut chips.

Charlotte Pask, marketing manager for potatoes at Birds Eye, commented: “There is no denying that UK consumers’ love of chips is only getting stronger. This offers a huge opportunity for retailers, with the launch of Crispy Chips meaning that Birds Eye is continuing to offer a full meal solution to shoppers through its varied portfolio."

"With 94% of consumers stating that Crispy Chips meet the needs of the whole family, we are hoping to simplify the buying decision for shoppers with an affordable, high-quality chip option that everyone will love.”

Crispy Chips can now be found in the frozen sections of UK retailers.

#BirdsEye #UK