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Black Gold XO Café launches to fill UK’s coffee tequila gap
FoodBev Media

FoodBev Media

25 April 2024

Black Gold XO Café launches to fill UK’s coffee tequila gap

LWC Drinks has launched Black Gold XO Café, a new coffee tequila brand aiming to fill the gap left by the discontinuation of Patron XO Café in the UK market. The British independent drinks wholesaler aims to provide a premium coffee tequila that can offer consumers the same flavour profile and ‘luxury experience’ as the popular Patron XO Café, at the same price point. Bacardi-owned Patron XO Café was discontinued back in 2021 and reintroduced in the US earlier this month. LWC said that Black Gold XO Café has been crafted with a ‘meticulous attention to detail,’ resulting in a coffee tequila that is ‘silky smooth, rich and full-bodied’ with a subtle hint of roasted coffee beans and a ‘warm, lingering finish’. Available now across all LWC depots, the 34% ABV beverage is packaged and branded in a bold gold, amber and black colourway, designed with a ‘luxurious’ aesthetic in mind. The bottles are made from post-consumer recycled glass, also featuring a biodegradable closure and a stopper made from recycled materials. Nic Ponticakis, spirits category manager at LWC Drinks, commented: “With social media posts and petitions demanding ‘Bring back Café Patron,’ we know that there remains a gap in the UK coffee tequila market that needs filling, and with Black Gold XO Café, we are confident that we have done it”. He added: “We also have confidence in where the market is heading, with CGA data showing that coffee-flavoured spirits sales totalled £20.9m in the fourth quarter of 2022 – that’s 54% higher than in the same quarter in 2019. And we see this trajectory continuing.”

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