top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Blender Bites teams up with Orgain on new post-workout smoothies
Rafaela Sousa

Rafaela Sousa

28 June 2024

Blender Bites teams up with Orgain on new post-workout smoothies

Frozen function beverages company Blender Bites has partnered with Orgain, a plant protein powder brand, and American dancer and actress Julianne Hough to introduce a protein-enhanced smoothie, Superberry Sport 1-Step Smoothie.


The new product is aimed at supporting muscle recovery.


Andrew Abraham, Orgain’s founder and CEO, collaborated with Chelsie Hodge, CEO of Blender Bites, combining their expertise to create a USDA-certified organic blend that includes plant-based protein, tart cherry, maqui and goji berry, turmeric and B vitamins.

Julianne Hough, an investor in Blender Bites, also contributed to the development of Superberry Sport. "Creating a custom smoothie blend has been a dream of mine," said Hough. "I am a huge proponent of smoothies after my exhaustive workout and dance schedules, and I have seen firsthand how supplementing my body properly helps tremendously in my recovery. When the opportunity arose to create a custom formula with Blender Bites, I knew that I had to replicate my own daily smoothie."


Hodge commented: “We’re excited to penetrate the sports nutrition market alongside such a known and respected brand such as Orgain. By collaborating with Orgain, we were able to create a convenient and effective product that supports post-workout recovery.”


Abraham added: “Blender Bites’ dedication to convenience and clean ingredients perfectly complements Orgain’s expertise in creating delicious, plant-based nutrition. It was an exciting experience to work with the team in developing a 1-step smoothie that delivers on taste and provides post-workout support for active individuals.”


The smoothie will debut exclusively at BJ’s Wholesale Clubs nationwide from this month, with plans for wider availability at major retailers over the summer.


#BlenderBites #Orgain

Related posts
Innocent Drinks introduces new functional smoothie flavour
New products

Innocent Drinks introduces new functional smoothie flavour

Snack in a bottle from Hello Day!
Partner content

Snack in a bottle from Hello Day!

bottom of page