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Rafaela Sousa

Rafaela Sousa

13 November 2024

Blue Diamond expands into mixed nuts category with New Almonds and More line

Blue Diamond expands into mixed nuts category with New Almonds and More line

Blue Diamond has entered the the mixed nuts category with the launch of Almond and More.


This line combines Blue Diamond’s signature almond flavours with popular nut blends, such as cashews and pistachios, catering to consumers seeking premium, flavour-packed snack options.


Almond and More is available in three flavours, each with of over 50% almonds. The range includes: Honey Roasted Almonds and More, Roasted Sea Salt Almonds and More, and Smokehouse Almonds and More.


Maya Erwin, vice president of marketing and innovation at Blue Diamond, said: "We’ve found that nearly half of consumers consider flavour to be the most important factor when purchasing snacks, but there was a lack of flavour choice in the mixed nuts category. No one knows flavours like Blue Diamond, so we created Almonds and More to meet consumers’ appetite for premium and protein packed flavour options so they can get the most from their favorite snack nuts.”


Almonds and More are available at all Kroger stores nationwide in 14oz cans for $11.99 and will become available at major retailers nationwide in early 2025.


#BlueDiamond #US

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