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Rafaela Sousa

Rafaela Sousa

18 September 2025

BlueTree Technologies partners with PCI Membranes to scale sugar reduction in beverages

BlueTree Technologies partners with PCI Membranes to scale sugar reduction in beverages

BlueTree Technologies has entered into an exclusive partnership with PCI Membranes, part of Filtration Group, to expand the use of sugar-reduction technologies in the beverage sector.


The collaboration integrates PCI Membranes’ tubular polymeric membrane systems into BlueTree’s proprietary sugar-reduction platform, enabling beverage manufacturers to lower sugar and carbohydrate content while maintaining taste and clean-label credentials.


Under the exclusivity agreement, PCI Membranes will supply its components solely for BlueTree’s sugar-reduction applications, while BlueTree commits to using PCI Membranes as its single provider. The companies said this ensures consistent performance, quality and scalability for industrial production.


PCI Membranes’ portfolio includes microfiltration, ultrafiltration, nanofiltration and reverse osmosis technologies, which will be paired with BlueTree’s additive-free platform to provide beverage producers with production-ready systems.


Michael Gordon, CEO of BlueTree Technologies, said: “Taste is non-negotiable for today’s consumers, even in healthier products. Our partnership with PCI Membranes offers beverage manufacturers a turnkey solution that can reduce sugar while preserving flavour and ingredient integrity, helping brands deliver on both wellness and quality.”


Ralph Gehlhar, president of liquid process filtration at PCI Membranes, added: “Beverage producers need solutions that integrate smoothly into existing operations and perform reliably at scale. By combining BlueTree’s innovation with our membrane technology, we’re providing manufacturers with an efficient, production-ready system built for consistency, throughput and ease of use.”


The partnership was announced at Drinktec 2025 in Munich, Germany, where the two companies are jointly showcasing the technology.

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