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Bob’s Red Mill has launched a new Brown Sugar Blondie Baking Mix in the US, expanding its Signature Blends range as demand grows for premium, convenience-driven baking products with clean label credentials.

The new mix, priced at $4.59, requires only three additional ingredients and is positioned as a shortcut for home bakers seeking indulgent results with minimal preparation.

The product is certified Non-GMO Project Verified and features brown sugar and butterscotch flavour notes, aligning with continued consumer interest in nostalgic and dessert-inspired flavours.

The launch reflects Bob’s Red Mill’s broader strategy to capture value in the ambient baking aisle by extending beyond core flours and grains into higher-margin prepared mixes, a category that has seen renewed interest as shoppers balance scratch cooking with time-saving formats.

Distribution has begun at Amazon, Kroger, Wakefern and Ahold-Stop & Shop, with Walmart and Wegmans scheduled to add the product in March, giving the brand broad national coverage across grocery, mass and e-commerce channels.

Baking mix innovation has increasingly focused on reducing preparation steps while maintaining ingredient transparency, as brands seek to differentiate from private-label offerings and compete for shelf space in a crowded category.

Bob’s Red Mill, an employee-owned company best known for whole-grain flours, cereals and baking ingredients, has been gradually broadening its mix portfolio to appeal to younger and time-constrained consumers without diluting its natural and minimally processed positioning.