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FoodBev Media
2 May 2023
Bomb Pop adds new flavour to portfolio
Wells Enterprises-owned ice pop brand Bomb Pop has added a new flavour to its portfolio, Candy Clash. Candy Clash combines the signature candy flavours, which are blue raspberry, strawberry and watermelon. Alnese Thomas, senior brand manager of Bomb Pop, said: "Bomb Pop is already a signature staple of summer but we are always looking for new innovations, new products and new opportunities for enjoyment. Candy Clash is emblematic of the feeling of summer: the excitement and potential that all ages feel. We created Candy Clash based on the favourite flavours of tweens and teens – combining these into a refreshing new snack for all." Candy Clash is available nationwide at grocery retailers for an SRP of $4.29 for a box of 12.