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Organic bone broth producer Borough Broth Company has secured £7.5 million in new funding from consumer brand investor Piper, setting the stage for a major scale-up in production, innovation and retail expansion.
The London-based business, founded in 2015 by Ros Heathcote, will use the investment to more than double its manufacturing capacity with a move to a new facility, bolster its senior leadership team and expand into adjacent organic categories, including soups, stocks and gravies.
Piper’s backing aims to support Borough Broth in building what both parties describe as a “category-defining brand” in naturally healthy and sustainable convenience foods.
Heathcote, who launched the business with just £6,000 borrowed from a friend and no prior experience in food and drink, has grown Borough Broth from a small kitchen start-up into a rapidly expanding brand.
Built on a model of regenerative sourcing and circular production, reclaiming high-quality bones that would otherwise be wasted, the company now generates annualised revenue of around £11 million, with projections surpassing £20 million for 2026. Until now, it has raised just £783,000 from angel investors.
Borough Broth manufactures all products in-house, employing more than 50 staff and adhering to strict standards around organic certification, traceability and animal welfare. Its broths are positioned at the intersection of health, sustainability and convenience, key consumer drivers that continue to shape UK grocery performance.
According to the company, 57% of customers use its broths as a cooking ingredient, 24% drink them as a hot beverage and 19% consume them for functional benefits such as gut health and immune support.
Piper partner Rory Gibbs said: “Borough Broth is perfectly positioned at the intersection of taste, health, sustainability and convenience. Ros has built a truly special brand with exceptional products and purpose at its heart.”
Heathcote said the partnership reflects the company’s disciplined growth ethos: “We have built Borough Broth with great care, raising just £783,000 to reach this point. Partnering with Piper means we can bring our mission, to make genuinely nourishing food made the right way, to even more people.”
The investment follows a year of significant retail gains for the brand. Borough Broth secured national listings in Sainsbury’s and Tesco, complementing existing distribution through Ocado and Waitrose.
The brand's Sainsbury’s range was recently expanded with three new SKUs, including Organic Grass-Fed Beef Bone Broth and Sustainably-Caught Wild Fish Bone Broth.
For Piper, the deal adds to a portfolio of high-growth consumer brands including Ancient + Brave, Mindful Chef, Bloom & Wild and Flat Iron. The firm has invested £58 million in female-led brands across its last two funds.







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