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The Boston Beer Company is expanding its cannabis beverage portfolio in Canada with the launch of a rosin-infused blueberry chamomile iced tea, reinforcing its strategy to develop non-alcoholic alternatives aimed at evening consumption occasions.

The product, released under Boston Beer’s TeaPot brand, contains 10mg of THC derived from solventless rosin and will be sold through licensed Canadian cannabis dispensaries and online retailers. It is non-carbonated, caffeine-free and positioned as a low-sugar alternative to both alcohol and traditional functional drinks.

Boston Beer said the THC is sourced from Black Sugar Rose, an indica-dominant cultivar grown exclusively in Canada. The strain is a cross between Critical Mass and Black Domina, with THC extracted from the flower and blended with real chamomile tea and natural blueberry flavour.

According to the company, the formulation is designed to deliver subtle, herbaceous tea notes rather than masking cannabis flavour entirely – reflecting a broader shift in the category toward more nuanced flavour profiles.

“This is about broadening consumption occasions,” said Paul Weaver, Boston Beer’s head of cannabis, adding that the product was developed for consumers seeking an alternative to alcohol later in the day.

Unlike earlier cannabis beverages that relied heavily on distillates, the use of rosin – a full-spectrum extract produced without chemical solvents – reflects a wider shift within the category toward premium processing methods and flavour-forward formulations.

For the food and beverage industry, the launch highlights how established drinks manufacturers are applying core competencies in flavour development, low-sugar formulation and brand-building to cannabis beverages, treating the segment as an extension of functional and 'beyond alcohol' innovation rather than a novelty category.

Boston Beer, known for brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, established BBCCC in 2021 as a dedicated research and innovation hub for cannabis beverages.

While cannabis sales remain a small share of the group’s overall business, executives have previously described the segment as strategically important for long-term growth and learning.

The TeaPot range is produced in Canada and remains limited to the domestic market, reflecting ongoing regulatory barriers elsewhere.