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UK-based Bottlegreen Drinks has redesigned the packaging for its lightly sparkling pressé drinks as part of the company's ongoing rebranding strategy.

The new-look sparkling pressés will be available in two sizes: a 275ml and 750ml bottle format, and will feature the new brand logo, along with stylised illustrations of ingredients created for bottlegreen by Ziggurat Brands.

In addition to the redesign, bottlegreen will launch a new variant, which will be available only in the 275ml impulse size.

"Our key marketing objective this year has been to raise our brand profile among consumers and to drive our products within new distribution channels," said Simon Speers, MD of Bottlegreen Drinks.

"Although we're a significant player within the premium drinks aisle in the multiples, we're keen to further develop our presence within the on-trade and foodservice sector.

"Pubs, bar chains and restaurants are increasingly looking to appeal to those consumers who demand a more sophisticated soft drink as a wine alternative. We're confident that the new 275ml bottle size will cater to these markets as they can be sold in individual servings and will be available in our stylish and iconic conical bottle shape, which will appeal to discerning consumers."

The new sparkling pressés will be priced between £1.40 to £2.80 RRP (275ml).