Boulder Canyon and Yellowbird Foods partner to introduce kettle-style potato chip

Utz Brands-owned Boulder Canyon has teamed up with US hot sauce brand Yellowbird Foods to introduce a limited-edition kettle-style potato chip.

Boulder Batch Yellowbird Habanero potato chips blend Boulder Canyon’s kettle chips, which are made with avocado oil, with Yellowbird’s habanero condiment to create a chip that delivers heat.

“We’re very excited to work with Boulder Canyon; it’s a great fit,” said Erin Link, co-founder and creative director for Yellowbird. “Our sauces are made from simple ingredients but have complex flavours and varying heat levels. This habanero kettle chip combination is packed with flavor and offers a fiery, feel-good sensation we know spicy-food lovers will appreciate.”

“We are thrilled to collaborate with Yellowbird and bring the uniquely crafted Yellowbird Habanero Hot Sauce to life in a Boulder Batch limited-edition kettle chip,” added Stacey Schultz, senior VP of marketing for Utz Brands.

The new chips are available at Whole Foods Market and Sprouts Farmers Market while supplies last.