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Bel Group-owned Boursin Cheese has launched a new limited-edition flavour, Lemon & Dill, aimed at enhancing spring and summer culinary experiences. This seasonal offering joins the brand's well-received Black Truffle & Sea Salt flavour, now a permanent fixture in its product line-up.

The introduction of Boursin Lemon & Dill is designed to capture the essence of spring with its bright combination of tangy lemon and herbaceous dill. Brand director Katie Herrmann said: “Lemon is a seasonal favourite among food lovers, and with dill continuing to trend in the cheese category, Boursin Lemon & Dill brings a fresh twist to spring brunches and summer soirées”.

Boursin Lemon & Dill is positioned to elevate a variety of dishes, from simple appetisers to more complex entrees. The flavour profile lends itself well to pairing with grilled vegetables, enhancing pasta dishes or serving as a spread on crackers. This versatility aligns with current trends in the food and beverage industry, where consumers are increasingly seeking bold flavours and fresh ingredients for seasonal entertaining.

The return of Boursin Black Truffle & Sea Salt, driven by consumer demand, reflects a growing interest in indulgent yet accessible gourmet options. This flavour combines earthy black truffle with herbal and salty notes, making it suitable for a wide range of culinary applications – from enhancing pasta dishes to complementing charcuterie boards.

Boursin Lemon & Dill is now available in the US for $6.99 at select retailers, including Publix and Albertson’s, with plans for broader distribution throughout the year. The Black Truffle & Sea Salt flavour is also available nationwide at various retailers.

As part of Bel Brands USA, Boursin Cheese continues to expand its portfolio, which includes a variety of flavours such as Garlic & Fine Herbs and Caramelized Onions & Herbs.