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Melissa Bradshaw

Melissa Bradshaw

10 December 2025

BrewDog expands alcohol-free portfolio with functional magnesium beer

BrewDog expands alcohol-free portfolio with functional magnesium beer

BrewDog has added a brand-new, functional alcohol-free beer, containing magnesium, balm extract and chamomile, to its portfolio.


The Scottish brewer’s unique new offering, named Mello, is brewed with ingredients designed to help reduce tiredness and fatigue.


It will be available in Tesco this week, before rolling out to the wider UK grocery channel in from January 2026. It is launching in packs of four 330ml cans, available in Peach & Passionfruit and Lime & Mint flavour varieties and priced at an RRP of £6.50 per pack.


BrewDog, which already offers several alcohol-free beers including IPAs and lagers within its ‘AF’ range, said the latest launch responds to increasing consumer need for premium, healthier options.



UK research from YouGov showed that one in three adults now say they do not drink alcohol, while 25% of 18–24-year-old consumers have cut down on drinking. Additionally, 40% of shoppers ranked health as their top priority for choosing products, ahead of price.


Adam Turner, senior marketing manager at BrewDog, commented: “The growth of low and no alcohol along with functional drinks has been hard to ignore”.


“Our research has shown that the design and proposition of Mello have a very strong appeal with 18–35-year-old functional AF drinkers – the future of the beer, wine and spirits category – and 34.4% of respondents say that they would drink AF beer if they liked the taste. Our new fruit-led flavours tap into this, along with the growing popularity of lighter, fruitier beer options.”

DSM | Leader
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