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UK-based independent brewer, BrewDog, has launched a new range of beer-inspired sauces, rubs and seasonings, in collaboration with All About Food. This launch aims to enhance the at-home dining experience by integrating flavours from BrewDog’s popular beers into culinary applications.

The new product line, branded as BrewDog Kitchen, includes a variety of offerings such as BBQ sauces, relishes and spice mixes, all designed to complement the brewery's flagship beers, including Punk IPA, Hazy Jane and Elvis Juice.

BrewDog Kitchen will be available in Tesco stores from today (7 April), with plans for further distribution through BrewDog's retail channels and additional grocery listings in the coming months.

This launch is rooted in consumer research indicating a strong demand for products that allow consumers to replicate the BrewDog bar experience at home.

According to BrewDog, 71% of meal occasions occur at home, and many consumers report using condiments and sauces multiple times per week. The company aims to capitalise on this trend by offering products that enhance the flavour profiles of home-cooked meals.

Lauren Carrol, chief operating officer at BrewDog, highlighted the strategic alignment of the new product range with the company’s existing offerings. “With 71% of meal occasions eaten at home and 50% using condiments and table sauces 2-3 times per week, it’s hardly a secret that beer and food together is one of life’s greatest pleasures," she said.

"With BrewDog Kitchen, we’re just taking it a step further – distilling the essence of what makes our beers so delicious and designing a range of accompaniments to home cooked dishes to sprinkle (or pour) a bit of magic into any meal.”

The BrewDog Kitchen line features an array of flavours, including Hazy Jane Tropic Relish, Black Heart BBQ Sauce and Punk IPA BBQ Sauce, among others. Each product is designed to pair with specific BrewDog beers, providing consumers with suggested combinations to enhance their meals.

As consumers seek unique and enhanced dining experiences at home, BrewDog’s new product line positions the company to capture a growing segment of the market.