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FoodBev Media
6 March 2008
Bringing Disney to life with Cheddar
When Disney wanted to bring the lead characters of Ratatouille, its latest Oscar winning DVD release, to life it approached The Cheese Company’s Taw Valley Creamery, part of the UK based Milk Link Group.
Taw Valley supplied 300lbs of quality Cheddar for some very special sculptures of the film’s main characters, Remy and Linguini, as a different and exciting way of engaging its audience and launching the DVD into the UK.
The Cheddar was carved by American cheese carving artist Troy Landwehr. Troy requested high quality, low acidity Cheddar that had been matured for at least six months – Taw Valley’s Cheddar fitted the bill making it the perfect ‘canvas’ to start from.
The launch campaign reached large audiences seeing Troy demonstrate his carving techniques at ASDA supermarkets, sculpting on TV shows Loose Women and Richard and Judy and conducting a special training session for Rick Peters and Rachel Dixon from the Guardian Newspaper.
The Cheese Company Senior Brand Manager Rebecca Miah commented: “This was such an unusual and exciting project for us to get involved in, it really brought the characters to life and coupled the versatility of our cheese with the creativity of Disney – perhaps this will encourage people to try cheese with their Ratatouille!”