top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Britvic wants fans to 'Save Tango'
FoodBev Media

FoodBev Media

25 November 2008

Britvic wants fans to 'Save Tango'

According to Simon Stewart, marketing director at Britvic: “Our research shows that consumers love the Tango brand for its taste and everything that it stands for, and they wouldn't want to see it go. We’ve launched the Save Tango campaign in response to this, to rekindle that latent love for Tango, to create a national conversation about it and to give fans the opportunity to get involved in securing the future of their beloved drink.”

British advertising agency Bartle Bogle Hegarty is behind the campaign, which kicks off with a series of short 10-second ‘teaser’ clips designed to create intrigue and spread the news that the Tango is under threat.

“The campaign taps into the insight that people feel we’ve all started to take ourselves a little too seriously and have taken being ‘PC’ a bit too far. ‘Save Tango’ capitalises on this sentiment with a series of humorous and typically Tango ‘on-the-edge’ antics that are set to entertain consumers as well as galvanise their support,” added Stewart.

bottom of page