The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

New brand launches Vanilla and Caramel coffee creamers exclusively through Ocado, targeting a largely untapped UK category.

Brooklyn Halo is set to bring US-style flavoured coffee creamers to the UK grocery market, launching two products exclusively with Ocado in October.

The new brand, created by Hunts Coffee Creamers, will initially launch with Vanilla and Caramel variants. Made with real milk and cream, the creamers are designed to be poured directly into hot or iced coffee, offering consumers an alternative to their usual combination of milk and sugar.

The launch marks Brooklyn Halo’s attempt to establish a dedicated flavoured coffee creamer category in the UK, where the format has yet to achieve the level of penetration seen in the US.

According to market data cited by the brand from DigiRoads, the US flavoured coffee creamer market is worth $4.26 billion.

Ross Hunt, co-founder of Hunts Coffee Creamers, said: “We’ve been developing Brooklyn Halo for several years, and are very excited to be establishing a new American-style coffee creamer category in the UK grocery market and launching exclusively with Ocado."

The company has developed the range with UK consumer preferences in mind, positioning the products as less sweet than some traditional US-style creamers.

“Coffee creamers are a huge part of coffee culture in the US, but British consumers have never really had the same choice,” Hunt said. “We’ve adapted this proven concept for UK tastes with a less-sweet, more balanced formulation, giving people a simple way to transform an everyday coffee into something more indulgent and enjoyable.”

The products will be available in 500ml cartons at an RRP of £3.69 and 1-litre cartons priced at £5.99.

Brooklyn Halo is UHT treated and aseptically filled, giving the range shelf-stable characteristics and allowing it to be stored either ambient or chilled, according to the company.

Brooklyn Halo Vanilla and Caramel will be available from Ocado from October.