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British Prime Minister Gordon Brown has called for the food and beverage industry to adopt a uniform system of nutrition labelling to avoid confusing shoppers. “Parents tell me of their frustrations with the different food labelling they find on shelves when trying to make decisions on what their family eats,” he said during a keynote speech on health at King’s College London in January.

“We are reviewing the multiple labelling systems currently in use, and I want to see consensus on a single labelling system, easily understood by consumers, which will deliver real improvements in the health of the country.”

At present, major food and beverage manufacturers including PepsiCo and Kellogg’s use the Guideline Daily Amounts (GDA) system, while supermarkets including Asda and Sainsbury’s use the “traffic light” system recommended by the official UK Food Standards Agency (FSA).