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Bumble Bee Seafoods has introduced a new product line, Bumble Bee Snackers, offering single-serve cans of flavoured and unflavoured wild-caught tuna aimed at on-the-go consumers.
The range includes Lemon Pepper, Hickory Smoke, Sweet Heat, Thai Chili, Tuna Salad and plain Chunk Light Tuna. The tuna is pre-mixed and ready to eat without draining, designed to be eaten directly from the can or added to salads, sandwiches or wraps.
While flavored tuna has typically been sold in pouches in the US, Bumble Bee said 84% of shoppers still prefer cans, citing ease of use and better portion control. The single-serve cans also hold 20% more than standard pouches.
Andrew Choe CEO of Bumble Bee Seafoods, said: "People love flavoured tuna, but not everyone wants a pouch. The simple solution – a flavoured single serve can – we're excited to bring this to shelves."
Jeremy Zavoral, senior director of innovation and insights at Bumble Bee Seafoods, added: "The way people snack has changed over the years. They want flavour, they want protein, they want it to be mindlessly easy and it can't cost a fortune. Bumble Bee Snackers check every one of those boxes."
Bumble Bee Snackers are rolling out to retailers nationwide, including Kroger, Albertsons, Ahold, Shoprite and Amazon, with Walmart, Publix, Harris Teeter, Dollar Tree and Target to follow.