The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

KP Snacks is set to expand its Butterkist range with a caramelised biscuit flavour toffee popcorn.

The new flavour combines the classic toffee crunch with a hint of biscuit. The launch responds to consumer demand for innovative snack options, offering a twist on the classic toffee popcorn.

Jenny Blanco Bancia, marketing manager at KP Snacks, said: “We are excited to add an exciting and delicious flavour to the Butterkist portfolio. Our new flavour capitalises on the growth of Big Night In and offers customers a fun and tasty new flavour to enjoy during their sharing occasions.”

Butterkist's caramelised biscuit-flavoured toffee popcorn will be available at Co-op, Sainsbury's and Asda stores.

#KPSnacks #Butterkist #UK