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KP Snacks is set to expand its Butterkist range with a caramelised biscuit flavour toffee popcorn.
The new flavour combines the classic toffee crunch with a hint of biscuit. The launch responds to consumer demand for innovative snack options, offering a twist on the classic toffee popcorn.
Jenny Blanco Bancia, marketing manager at KP Snacks, said: “We are excited to add an exciting and delicious flavour to the Butterkist portfolio. Our new flavour capitalises on the growth of Big Night In and offers customers a fun and tasty new flavour to enjoy during their sharing occasions.”
Butterkist's caramelised biscuit-flavoured toffee popcorn will be available at Co-op, Sainsbury's and Asda stores.
#KPSnacks #Butterkist #UK
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