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KP Snacks expands Space Raiders offering with new flavour
Rafaela Sousa

Rafaela Sousa

30 October 2024

KP Snacks expands Space Raiders offering with new flavour

KP Snacks has expanded its Space Raiders portfolio with a new Saucy BBQ flavour.


Available in stores from next month, the launch capitalises on the popularity of barbecue flavours. The new product features the fastest-growing Space Raiders flavour and leverages the company's £1.25 PMP format, which is growing at 5.2%.


Stuart Graham, head of convenience and impulse at KP Snacks, said: “At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand".


"The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”


#KPSnacks #SpaceRaiders #UK

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