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KP Snacks has expanded its Space Raiders portfolio with a new Saucy BBQ flavour.
Available in stores from next month, the launch capitalises on the popularity of barbecue flavours. The new product features the fastest-growing Space Raiders flavour and leverages the company's £1.25 PMP format, which is growing at 5.2%.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand".
"The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
#KPSnacks #SpaceRaiders #UK
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