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Ready-to-drink cocktail brand BuzzBallz has launched its latest flavour, Grapes Gone Wild, inspired by the vibrant culture and flavours of the 1980s.

This new offering is rolling out across the US this September, aiming to captivate consumers with its nostalgic appeal and unique marketing strategy.

Grapes Gone Wild aims to evoke memories of the 1980s, a decade characterised by its love for grape-flavoured products, vibrant fashion and high-energy fitness trends.

BuzzBallz describes the new flavour as 'bold' and 'bursting with flavour,' designed to stand out in a crowded market. The product will be available in various sizes, including 187ml, 200ml, 1.5l and 1.75l, targeting both casual consumers and those looking for larger formats for gatherings.

Each BuzzBallz Grapes Gone Wild has an ABV of 15%.

Alongside the launch, BuzzBallz has developed a limited-edition 'KettleBallz' kit, launching on 3 Octobr and featuring a 5-pound, grape-scented kettlebell modelled after the BuzzBallz Biggie, which can hold up to 1.5 litres of the drink.

Jess Scheerhorn, vice president at Sazerac, BuzzBallz’s parent company, commented: “BuzzBallz knows how to have fun with bold flavours and unexpected launches, and Grapes Gone Wild is no exception. What’s more unexpected than a kettlebell you can sip?”

This playful approach not only enhances brand visibility but also aligns with current consumer trends favouring experiential and interactive marketing.

BuzzBallz has positioned itself as a pioneer in the single-serve cocktail market since its inception in 2009, becoming the #1 selling premixed cocktail brand in the US.