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Cadbury Brunch expands portfolio with non-HFSS option
FoodBev Media

FoodBev Media

18 April 2024

Cadbury Brunch expands portfolio with non-HFSS option

Cadbury Brunch has unveiled a new non-HFSS range of its brunch bars, crafted to tap into healthier snacking sales. Each Cadbury Brunch Light bar contains less than 100 calories and is available in two flavour varieties: Honey & Oat and Orange. Bethany Wenn, brand manager for Cadbury Brunch at Mondelēz International, said: “This innovation comes to market backed by shopper insight to help it cater to a real category demand from consumers. Packed full of wholegrain oats and containing 12% Cadbury milk chocolate in each bar, the Cadbury Brunch Light range is irresistibly delicious – while also being below 100 calories a portion!” She continued: “We know that shoppers are on the hunt for lower calorie cereal bars that still taste great, so the delicious new Cadbury Brunch Light bars are certainly set to be a hit in-store. Cadbury Brunch has always carried healthier snacking cues so this latest launch will help retailers unlock more of these health-conscious sales.” You may also be interested in:

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