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Cadbury unveils non-HFSS Dairy Milk Fruitier & Nuttier bars
Melissa Bradshaw

Melissa Bradshaw

25 April 2024

Cadbury unveils non-HFSS Dairy Milk Fruitier & Nuttier bars

Cadbury is adding three new non-HFSS bars to its Dairy Milk Fruitier & Nuttier range, aiming to bring a new and exciting innovation to the healthier snacking bars category. The bars are packed with a blend of fruits, crispies, cocoa and crunchy nuts, topped with a layer of the brand’s Cadbury Dairy Milk chocolate. Available across the UK this month in a multipack 4x30g format, they launch in two flavours: Classic and Orange Boost. The latter is topped with a layer of Cadbury Dairy Milk Chocolate Orange. From the end of May, the orange variant will also roll out in a single 40g bar format. Designed to cater to health-conscious consumers, the bars contain over 70% fruit and nuts and offer 127 kcals per 30g multipack bar. They are low in sugar and saturated fat while being high in fibre. Abi Eayrs, brand manager for Cadbury at Mondelēz International, said: “We are extremely proud to be unveiling Cadbury Dairy Milk’s Fruitier & Nuttier non-HFSS snack bar range. There is an ever-growing consumer demand for health-conscious treats that still deliver on taste, and this unique offering will help retailers tap into this and maximise their non-HFSS sales.” The launch of the bars builds on the Cadbury Dairy Milk Fruitier & Nuttier Trail Mix platform, introduced last year as Cadbury’s first non-HFSS portfolio. Earlier this month, Cadbury Brunch debuted a non-HFSS range of its bars in the UK, also aiming to tap into healthier snacking sales.

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