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Italian Wine Brands has agreed to sell its site in Valle Talloria, Italy, to Caffo Group, for the production of Caffo’s Cinzano Italian vermouth and sparkling wine brand.

Located within the province of Cuneo in Piedmont, Italy, the facility will become home to the production and historical archive of the Cinzano brand following the transaction.

Caffo, headquartered in Calabria, Italy, is well-known for its Amaro del Capo liqueur. The company acquired Cinzano from Campari earlier this year in a €100 million deal, which formed part of Campari’s strategy to concentrate on its core spirits business and reduce operational complexity.

Through its subsidiaries IWB Italia and Giordano Vini, Italian Wine Brands has now signed a binding offer with Caffo for the sale of the Valle Talloria industrial hub.

The completion of the deal is subject to certain conditions, including the definition ad signing of final agreements. If these conditions are met, the transfer is expected to take place by the end of 2025. The financial terms of the deal have not been disclosed at this stage.

In a statement, Italian Wine Brands said: “We are delighted with this agreement undertaken with the Caffo Group, which, if finalised, will lead to the new development of the Valle Talloria asset while also enhancing the local area with a world-renowned brand.”

Caffo Group commented: “The Cinzano company, founded in 1757, is among the oldest Italian wineries and one of the first brands to be exported worldwide, concurring to create the very concept of Made in Italy”.

“Today, Cinzano is distributed in over 100 countries, and this project represents an extraordinary opportunity to relaunch the production site and strengthen the link between Piedmontese tradition and international development.”