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Campbell Soup Company is investing approximately $160 million in its manufacturing facility in Richmond, Utah, to expand production of its Goldfish crackers. The new line will increase the bakery’s output of Goldfish by 50% and produce over five million Goldfish crackers per hour – 1,500 every second. The expansion aims to meet increased consumer demand, Campbell said, and will include construction of an onsite flour mill that will be separately owned and operated. With a bakery in Richmond and operations in Logan, the company currently employs more than 400 people in the Cache Valley region. The investment is expected to add a further 80 jobs. Utah Flour Milling will build the flour mill, adjacent and connected to the Campbell bakery. The onsite mill is a partnership between PHM Brands’ Panhandle Milling and Nippn Corporation. The mill aims to increase supply reliability, provide capacity for continued growth and improve plant efficiency. Additionally, the mill will reduce the site’s greenhouse gas emissions by eliminating over 2,200 trucks per year transporting the flour from mill to bakery. Chris Foley, executive VP and president of Campbell Snacks, said: “Goldfish is an iconic brand that is quickly approaching a billion-dollar business, and this investment demonstrates our commitment to the growth of our brands and the communities where we operate”. The new Goldfish line is expected to be operational by the end of 2024. This is Campbell’s third Goldfish capacity expansion in the past two years, following bakery expansions in Lakeland, Florida and Willard, Ohio.