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Capri-Sun is expanding its UK product portfolio with the launch of a new Mango & Passion Fruit variant, as the drinks maker looks to drive volume growth through flavour innovation while doubling down on zero added sugar formulations and low-carbon packaging.
The launch reflects continued demand for tropical flavour profiles in the juice and soft drinks category, particularly among families seeking variety alongside cleaner labels.
Capri-Sun said the product contains no artificial flavours or preservatives and has zero added sugar, aligning with tightening regulatory scrutiny and sustained consumer pressure on sugar content in children’s and family-oriented beverages.
The company is also positioning packaging as a key differentiator. Capri-Sun said its pouch format has the lowest carbon footprint of all beverage packaging formats currently available and is fully kerbside recyclable in the UK, supporting retailers’ sustainability targets and Scope 3 emissions reporting.
While best known as a children’s brand, Capri-Sun has increasingly focused on reformulation and packaging innovation to protect market share in a competitive ambient juice and soft drinks market facing declining per-capita consumption and rising costs.
The Swiss-owned company sells more than 6 billion pouches annually across more than 100 countries, making it the world’s largest pouch-based juice brand.
In the UK, the brand has maintained strong distribution in grocery and impulse channels, where manufacturers are competing for limited shelf space through incremental innovation rather than line extensions with higher sugar content.
Capri-Sun said consumer testing showed the Mango & Passion Fruit variant outperformed competing products on taste, and the company expects the launch to support early-year sales momentum.
The new flavour will roll out nationally across major UK supermarkets and wholesale channels from 5 February, sold in Capri-Sun’s 330-ml resealable pouch.
